Customers
Understand who your customers are and how ForkStation helps bring them to your restaurant.
ForkStation brings customers to you
Customers ordering from your restaurant discover you through the ForkStation marketplace. We handle customer acquisition, discovery, and demand — so you can focus on food and service.
You don't need to market your restaurant or bring your own customers to receive orders.
Total Customers
Number of unique customers who ordered from your restaurant.
New Customers
Customers who ordered from your restaurant for the first time.
Returning Customers
Customers who have placed more than one order.
Repeat Rate
Percentage of customers who return to order again.
Your Customers
A list of customers who have placed orders from your restaurant through ForkStation.
| Customer | Orders | Total Spend | Last Order | Status |
|---|---|---|---|---|
| John D. | 5 | $125.50 | Jan 15, 2024 | Returning |
| Sarah M. | 1 | $28.75 | Jan 14, 2024 | New |
| Michael R. | 12 | $342.20 | Jan 15, 2024 | VIP |
| Emily T. | 3 | $89.40 | Jan 13, 2024 | Returning |
| David L. | 1 | $45.90 | Jan 12, 2024 | New |
Customer contact details are limited to protect privacy and platform integrity.
Customer Insights
Insights are based on aggregated ForkStation marketplace data.
Most common order times
12:00 PM - 1:00 PM
6:00 PM - 8:00 PM
Average order value
$32.50
Most ordered categories
Pizza
Pasta
Salads
Peak days of the week
Friday
Saturday
Sunday
How customers return to your restaurant
Customers may reorder from your restaurant when they:
Favorite your restaurant on ForkStation
See your restaurant in recommendations
Receive ForkStation promotions
Search for your cuisine or items
ForkStation continuously promotes your restaurant to relevant customers.
What You Control vs What ForkStation Handles
You Control
- •Menu quality & pricing
- •Food photos
- •Preparation time
- •Order accuracy
- •Customer experience
ForkStation Handles
- •Customer acquisition
- •App traffic & demand
- •Search & discovery
- •Promotions & visibility
- •Customer support
Customer Privacy
ForkStation protects customer data. Restaurants cannot export customer contact information or market to customers outside the platform.